Clarify your position
Get clear on what makes your organisation different and communicate it in a way that helps people understand why they should choose you.
Fractional marketing leadership • Brand • Communications
Connecting people to ideas they believe in.
When people understand your business, what you stand for and why it matters to them, they’re more likely to choose you.
I help organisations make that connection. I bring an experienced outside perspective to your marketing, helping you see what could be working harder and what we can do about it.
Let's have a conversation
Does any of this sound familiar?
You know there’s an opportunity. Now you need to realise it.
Your business has moved on, but your marketing hasn’t.
What you say and how you show up no longer reflect the business you’ve become, making it harder for people to see your value.
You’re doing great work, but not enough people know about it.
You need to be more visible to the right people so that good opportunities don’t pass you by.
You’re doing plenty of marketing, but it’s not delivering enough.
Time and budget are being spent, but without a clear direction it’s difficult to know what’s working or where to focus.
Something is changing and you need to get it right.
You might be growing, launching something new or changing direction. Whatever the situation, you need clear thinking and experienced marketing leadership to help turn it into commercial progress.
HOW I HELP
Providing effective marketing support to cut through the noise and help make positive change happen.
I use my experience and perspective to get to the heart of what’s needed and work out the best way forward. Making sure your marketing creates real connections and has an impact on your business.
Build stronger marketing
Focus your marketing where it can make the biggest difference, so your time and budget are spent on activity that helps move your business forward.
Experienced leadership
Bring senior marketing experience into your business when you need it, helping you make confident decisions and put them into action.
Launch with confidence
Bring new products, services or solutions to market in a way that makes sense to your customers and gets their attention.
EXPERIENCE YOU CAN TRUST
Over two decades working with brilliant teams on all sorts of challenges.
These are just a few of the organisations I’ve worked with along the way.
HOW I WORK
No two organisations face the same challenge. That’s why my approach starts with understanding yours.
Every organisation has different ambitions, challenges and ways of working. Rather than arriving with a ready-made solution, I take time to understand what you’re trying to achieve.
Whether I’m working alongside your team or leading the work myself, my focus is always the same: helping you move forward with greater clarity and confidence.
Start with understanding
I take time to listen and understand your organisation before recommending a way forward.
Ask better questions
Curiosity often leads to better questions. Those conversations usually uncover opportunities that weren’t obvious at the start.
Ideas into action
From shaping strategy to supporting delivery, good ideas only matter if they move things forward. I help turn them into practical action.
Support that fits
Whether you need a fractional CMO, strategic advice or support for a project, I adapt to what works best for you.
WORKING TOGETHER
Senior marketing leadership. Independent thinking. Practical delivery.
Over the past 20+ years, I’ve worked with founders, growing businesses, leadership teams and global organisations to help clarify positioning, launch new propositions, strengthen marketing and communications, and support organisations through growth and change.
My experience spans energy, engineering, technology, manufacturing and the public sector, working with organisations of different sizes and stages across the UK and internationally.
Today, through SCOUT & JEM, I bring that experience to businesses that need senior marketing, brand or communications expertise.
Natalie
Founder, SCOUT & JEM
Let's talk
TESTIMONIALS
What clients say.
What sets Natalie apart is her ability to get under the skin of complex markets and technologies quickly, think strategically about what’s needed, and then get it done to a really high standard. That combination isn’t as common as you’d hope.
Natalie brought clarity to what could otherwise have been an overwhelming process, breaking the rebrand into manageable steps, challenging our thinking where needed and ensuring we stayed focused on outcomes rather than just outputs.
Natalie demonstrated the ability to translate complex themes into accessible, aligned and visually coherent communications, quickly becoming a trusted extension of the in-house communications team.
The work elevated our market presence and strengthened the consistency of our brand. It was so well executed that industry colleagues frequently asked who was behind it.
Every good project starts
with a conversation.
If you’d like to explore an idea, talk through a challenge or simply see if I could help, I’d love to hear from you.